Posts Tagged ‘Brand’
A classmate and I were having a discussion about Darden’s culture and mission statement. During our discussion he referred to the multiple logos and the apparent identity crisis Darden has in their book store, and then made the comment saying that is more of a branding issue than a cultural issue. This got me thinking about [...]
Filed under: Reflection | Leave a Comment
Tags: Brand, Culture, Sustainability
Orange = Home Depot
My 3 year old daughter taught me that Orange = Home Depot.
Filed under: Marketing | Leave a Comment
Tags: Advertising, Brand
Differentiate your Brand
I am heading up to NYC on Thursday this week to interview with WPP for the WPP MBA Fellowship. I have been asking myself how I was selected for this amazing opportunity, so I decided to look at the application I submitted. Once I read my submission I began to understand why I made the [...]
Filed under: Marketing | Leave a Comment
Tags: Brand, Luck, Marketing, Personal Brand, WPP MBA Fellowship
Precision Guided Marketing
The marketing climate has been evolving at an extremely fast pace, many of the old marketing ideas and methods are on the verge of extinction. Dr. Vinton G. Cerf, Google’s Chief Internet Evangelist describes it in this Ogilvy interview. The key point is the difference between Advertising and Information Delivery. Targeting your marketing efforts with [...]
Filed under: Marketing | Leave a Comment
Tags: Advertising, Brand, Google, Marketing, Ogilvy
Laser-like focus is great to execute your strategy, but don’t forget about the bigger picture and the changing environment.
Filed under: Strategy | Leave a Comment
Tags: Brand, Focus, Godin, Strategy
Get Your Story Straight
“What’s your story?” would you have an answer?
Filed under: Reflection | 1 Comment
Tags: Brand, packaging, Personal Brand, self reflection
The U.S. Brand
An uncharacteristically deep question came up during a lunch discussion the other day. “Why is the U.S. on a large scale perceived so poorly by the rest of the World?” Several of us pontificated on the various perceived ‘evils’ of the U.S., but we eventually zeroed in to what I think is the biggest misstep [...]
Filed under: Perception | Leave a Comment
Tags: Brand
