Posts Tagged ‘Culture’
Is your marketing campaign leveraging a “Hard” or “Soft” approach? Taking an approach that is too threating or aggressive will result in customers turning away from your products. The hard approach can be effective, but for long term success as soft strategy must also be developed in order to create a loyal following. Before we [...]
Filed under: Marketing, Uncategorized | Leave a Comment
Tags: Culture, Lessons, Stakeholder
For many 2009 was a year about surviving, for some it was about sustainability, and for others it was about innovation. As we evaluate this past year and look forward to 2010 we need to figure out what bucket we fell in. This will be most important for those who fell in the surviving bucket. [...]
Filed under: Innovation, Strategy | Leave a Comment
Tags: Culture, Open Innovation, opportunity, Strategy, Sustainability
A classmate and I were having a discussion about Darden’s culture and mission statement. During our discussion he referred to the multiple logos and the apparent identity crisis Darden has in their book store, and then made the comment saying that is more of a branding issue than a cultural issue. This got me thinking about [...]
Filed under: Reflection | Leave a Comment
Tags: Brand, Culture, Sustainability
Navigating the Enterprise
It is not enough to preach enterprise thinking to your organization and expect your people to all of a sudden have the “enterprise perspective”. An organization that wants to instill enterprise thinking within its culture needs to be prepared to provide its leadership with the tools, skills and culture needed to navigate the entire enterprise. [...]
Filed under: Strategy | Leave a Comment
Tags: Culture, Enterprise Perspective
Do you have Guanxi?
Booz and Company’s Strategy+Business publication has an interesting article about the decline of business media in these tight financial times. (What a Declining Business Media Means to CEOs) The main point of the article was that CEO’s will have fewer channels to share their company stories through, but there was another underlying message which I [...]
Filed under: Reflection | Leave a Comment
Tags: Culture, Guanxi, News, Social Networking, Society, Web2.0
Is it possible the key to sustainability of product is creating a product culture? We’ve seen this in Apple products, Power bars, Odwalla, Duct-Tape and even Hushpuppies from the 80′s. There are different flavors to each of these and the sustainable staying power of each of these has had varying degrees of success. Some go [...]
Filed under: Sustainability | Leave a Comment
Tags: Culture, Ownership, product, Sustainability
