Differentiate your Brand

18Nov09

I am heading up to NYC on Thursday this week to interview with WPP for the WPP MBA Fellowship.  I have been asking myself how I was selected for this amazing opportunity, so I decided to look at the application I submitted.  Once I read my submission I began to understand why I made the [...]

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Tags: Brand, Luck, Marketing, Personal Brand, WPP MBA Fellowship

Precision Guided Marketing

11Nov09

The marketing climate has been evolving at an extremely fast pace, many of the old marketing ideas and methods are on the verge of extinction.  Dr. Vinton G. Cerf, Google’s Chief Internet Evangelist describes it in this Ogilvy interview. The key point is the difference between Advertising and Information Delivery.  Targeting your marketing efforts with [...]

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Tags: Advertising, Brand, Google, Marketing, Ogilvy